About
Main bio
I spend my days analyzing campaign data, optimizing website content, and building tools that help small businesses actually see what's working. The people using these insights are busy entrepreneurs, marketers, and creators who don't have time to dig through spreadsheets or guess what their customers want. My job is to make the data clear, the decisions faster, and the results measurable—so they can get back to running their business
I've worked solo and on teams of two and managed projects across continents. I've had access to rich CRM and analytics dashboards, and I've had to make decisions with incomplete data and tight deadlines. I've worked within established brand guidelines and I've built website content and social strategies from scratch. What stays consistent is asking good questions, learning from people who know more than me, and shipping work that actually moves the needle for the business
Currently, I'm at Floral Season Home Fashion, helping a home goods brand build its first website and navigate Amazon sales. Before that, I spent three months developing a new website for LaChaney's Dance & Music Academy, where I managed all social media, optimized SEO, authored email campaigns, and produced all graphic and video assets in-house
What dive into my work
Timeline
LaChaney's Dance & Music Academy
· Managed all social media, growing Instagram followers and increasing engagement · Optimized website SEO, increase in organic traffic for website, up Google Review · Authored all website, blog posts, and email campaigns, leading to a 15% conversion rate for class register · Produced all graphic and video assets in-house, reducing external marketing costs.
Aug 2025 - Current
App Development (Capstone Project)
- Engineered a real-time keyword intelligence platform enabling users to input brand context and receive live search and trending insights across platforms - Architected core application on Google Cloud Run for scalable, serverless deployment - Integrated multi-platform data aggregation for comprehensive cross-channel keyword performance tracking - Designed intuitive user interface presenting complex search metrics in an accessible dashboard format - Built functionality for users to manage brand-specific contexts, delivering personalized keyword recommendations - Implemented real-time data refresh capabilities for up-to-the-minute market intelligence - Deployed live at: https://muse-1015838281505.us-central1.run.app
Jan 2026 - May 2025
Floral Season Home Fashion
· Currently developing new website for company and supported Amazon sales growth · Optimized website SEO, increase in organic traffic for website · Authored all website, blog posts, and email campaigns · Produced all graphic and video assets in-house, reducing external marketing costs.
Feb 2024 - dec 2024